Fabrics - Foray Into Fashion Fleece

A Cold-weather Staple, Fleece Presents Many Sales Opportunities In The Promotional Market

Fabrics - Foray Into Fashion FleeceFleece isn’t just for a cozy weekend at home. Today there are new blends and weights of fleece garments cut in more fashionable styles than ever before.

“The popularity of fashion fleece has grown in recent years,” says Steve Valeri, vice president of marketing for Broder Bros. Co. (asi/42090). “We’ve kept up with this trend, giving our customers an outstanding selection from leading fashion brands such as Alternative, Anvil and Bella + Canvas. Some of the noticeable features you’ll find on fashion fleece styles are a lighter weight, high cotton content, contrasting drawcords and white metallic zippers.”

Performance technologies have also defined a new era of fleece garments. Tri-Mountain (asi/92125), for example, has incorporated a number of features that make wearing fleece an even more comfortable experience. “The newest, innovative features from our fleece can be found in our outerwear pieces that feature TempUp fabrics,” says John Perez, spokesperson for Tri-Mountain. “These fabrics actually work to retain your body heat and keep you warm, even though the piece itself is relatively light.”

Perez highlights the Solstice (F7260) and Lady Solstice (FL7260), which also feature moisture-wicking technology to draw perspiration away from the body. “This whole system keeps your body warm and dry,” he says.

Now is the time to sell these garments. With the holiday selling season around the corner, think of fashionable fleece for an executive gift that can go from casual Friday at the office to a comfortable evening at home.