Accessories - It's a Cinch

Belts Provide Perfect Accessory Add-On To Many Promo Programs

AccessoriesIn recent years, a greater variety of belt and buckle styles have become available in the ad specialty market at both higher and lower price points, enhancing the visibility and usability of this accessory. Whether it's a genuine lambskin belt to be featured as an employee gift or a simple polyester belt for giveaways, this accessory is an ideal choice for a variety of promotions.

Nancy Robitaille, apparel and headwear designer at Fersten Worldwide Inc. (asi/53974), says that the increased availability of belt styles in the imprinted apparel industry has expanded this accessory's possibilities. "Belts aren't just something to hold your pants up anymore," she says. "There are many types of belts available now – skinny or wide, ribbon straps with metal loops or rubber, bright colors or tonal colors, and so on."

As a result of this variety, Robitaille says, there is no one single style that stands out from the others. "It all depends on the mood of the consumer," she says.

Paul Bami, CEO of Dezine Corp. (asi/49529), finds that the buckle receives a lot of attention. "Buckle styles play a significant role in belt giveaway campaigns," Bami says. "The buckle itself is the most fashion-forward and noticeable aspect of the belt design, giving the wearer his or her own personal flair. The buckle can also act as a kind of keepsake, especially embellished or pewter buckles."

He says that while belts are most commonly used in employee recognition programs and giveaways, they're also heavily utilized by the uniform industry. "As the uniform industry grows, so will the belt business," he says.

Robitaille agrees about the buckle's significance in belt designs and elaborates on the possibilities clients can consider when choosing between styles. "Buckles can be engraved, stamped or printed with the customer's logo," she says, "and the straps can be decorated, making this accessory easy to incorporate into a promotional campaign."

Robitaille suggests golf and event-driven industries as well as high schools and universities as ideal markets. For the latter, she encourages embellishing belts with school logos and department and team names.