Colors - Appeal of Army Green Rises
Army Green Isn’t Just For GIs Anymore
No longer just meant for fatigues, army green is increasing in promotional popularity.
Army green isn’t just for GIs anymore. Designers are outfitting their models head-to-toe in army green, making it a must-have shade for 2015.
Suppliers in the industry aren’t surprised. Army green has enjoyed continuous popularity in fashion-forward apparel lines. “It’s part of an earthy, natural palette that, while fluctuating with seasonal and fashion trends, definitely has staying power,” says Andrea L. Routzahn, vice president of portfolio and supplier management for alphabroder (asi/34063). “Now, army green is popular for active looks that are crossing over into corporate outfitting.”
Currently, alphabroder offers performance wovens, outerwear and knits in dark oakmoss in its North End Excursion collection, inspired by active outdoor brands.
While 2014 saw huge demand for camouflage, that trend is evolving into what Routzahn calls “utilitarian, military uniform and safari- or trekking-inspired looks.” Popular from catwalks to retail to wholesale, these neutrals, including army-inspired greens, grays, navys and khakis, “are a fresh break from the neons and brights that dominated the market for the past several seasons.”
Meanwhile, Vicki Ostrom, senior designer at SanMar (asi/84863), sees inspiration for army green and similar hues stemming from preparations for the 2016 Olympics in tropical Rio de Janeiro. “There’s a lot of interest in military-inspired items, from baby clothes on up,” she says.
SanMar offers a stain-resistant roll-sleeve twill shirt (S649) from its Port Authority line in the shade that Ostrom says is “perfect for uniforming and has military-inspired epaulets and a crisp, professional look.”
Routzahn says army green is ideal for uniform programs at forward-thinking companies, because “it’s a fresh take on the traditional corporate identity look. We’re seeing opportunity with entrepreneurial companies involved with environment, craft and new-industrial movements.” She also cites craft breweries, farmers markets, landscapers, organic farming and environmental industries as promising markets.
Outdoors-centered companies are a good fit for army green, adds Ostrom. “There was a lot of army green in winterwear this year,” she says. “It’s ideal for avid sportsmen and companies looking for a military-inspired look and feel.”