Trends - Fleece Vests
A Versatile And Attractive Item For The Colder Months
Fleece vests are a fall and winter staple. These comfortable and attractive outerwear pieces provide a dash of style and a cozy layer of additional warmth without being stifling. Popular at retail, Columbia, L.L. Bean and Patagonia are just a few of the leading brands that pack their collections with fleece vests for him and her.
Given the ever-growing influence of retail on imprinted apparel, it is little surprise that fleece vests are trending in the ad specialty marketplace, too. The vests appeal to a wide variety of markets. Schools and universities want them; so do hospitals and pharmaceutical companies. Technology start-ups dig them, as does every entity from the local health food store and wineries to resort ranches and telecommunications companies.
“Fleece vests are great for a corporate environment or incentive program,” says Joe Bunsness, Ash City’s (asi/37127) vice president of sales (Western U.S.). “These layering pieces can be great for both indoors and outdoors, and are typically at reasonable price points.”
Ash City has struck particular success with its Journey Vests (88191/78191), made of 100% polyester anti-pill fleece. Boasting features like tonal coverstitch detailing and stretch binding finishes on the armholes, Ash City’s Voyage Vests (88173/78173) are also hot sellers. Meanwhile at Tri-Mountain (asi/92125), the Crescent (7020) and the companion style Excursion (8350) – which feature 100% spun polyester fleece – are a hit with clients. “Our fleece vests are doing well,” says John Perez, marketing associate at Tri-Mountain.
When it comes to ways to decorate the vests, a variety of options exist. “We feel fleece is best with embroidery, as it has the ability to handle fine text and designs,” says Bunsness. “Other decoration options that you might research are laser and mixed-media designs, a leading-edge trend that suits any garment with clean styling.”
Perez says the embellishment options don’t stop there. “We prefer heat transfers for many of our garments.”