Success Story - Top Honor
Meet Her Here
Regina Broudy builds fast-growing and award-winning company.
When Regina Broudy founded Clayton Kendall (asi/162968) in 1999, she had no experience in the advertising specialty industry. But one thing caught her attention and motivated her to establish her company: the power of promotional products in branding and communication. "I was fascinated with the breadth of products that could be used to represent a brand as well as communicate a custom message," she explains.
Since then, Clayton Kendall, located in Monroeville, PA, near Pittsburgh, has become a one-stop shop for print/fulfillment and branded merchandising programs. "We have in-house graphic design and strong online store technology, and we focus on making our clients as efficient and productive as possible," says Broudy, now the president of the company. "We are a family business. We want our clients to know that we value their time and care about them as if they were family too."
It's that approach that has led Clayton Kendall – which counts clients from many markets and industries, including health care, banking and retail – to become a recent award-winner. This past fall, Broudy was honored with the Member of the Year Award from the Pittsburgh Chapter of the National Association of Women Business Owners (NAWBO).
According to NAWBO.org, the organization's mission includes "strengthening the wealth-creating capacity of our members and promoting economic development within the entrepreneurial community; creating innovative and effective change in the business culture; building strategic alliances, coalitions and affiliations; and transforming public policy and influencing opinion makers." NAWBO selected Broudy based on her record of entrepreneurial success, professional excellence, community involvement and efforts to further the mission and goals of the organization.
"I've been a member of NAWBO for 13 years and enjoy learning from other women business owners, sharing experiences and working together to increase the leadership roles of women in business," says Broudy. "The award validates the hard work that we've put forth. It truly is an honor to be recognized as a leader with other women business owners in the community."
To further improve her distributorship, Broudy says her team will continue to enhance their clients' online experience. "We're always evolving our online store technology by adding greater functionality and flexibility," she says. In addition, they will continue to offer products that meet trend demands, including tone-on-tone embroidery, moisture-wicking fabrics and brand-name items.
"Customers are also now requesting multiple location imprints/embroidery on their apparel," she adds. "They want to include logos, tag lines, Web addresses and other messages to represent their brands."
As for the future of the promotional industry, Broudy is cautiously optimistic. She believes it will continue to grow, but that there will be more direct competition from overseas factories that will have to be addressed. "Also, more printing companies will be joining the mix as distributors," she says. "To adapt to these changes, distributors may begin to focus their spending on fewer vendors to get better overall costs. Additionally, we need to continue to educate our customers about the value of promotional products, not just as a commodity, but as a canvas of expression."