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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
The Internet is forever changing how distributors in the promo products market operate.
Jul 13, 2012 – by Dave Vagnoni
Privately, many ad specialty salespeople and executives will tell you that "eco-friendly" and "sustainable" make good buzzwords, but they don't make them any money. If there was a "green" trend, they say, it's over.
Nearly Two-Thirds Of Canadian Distributors Reported Better Sales In 2011 »
Jul 13, 2012 – by Betsy Cummings
Got a little extra marketing money hanging around? Join the club.
Distributors Expect To Increase Their Marketing Spending This Year »
Jul 13, 2012 – by Joe Haley
It has been common for some distributors to wait 60, 90, even 120 days for clients to pay their bills.
Clients Are Paying Faster Than Ever Before »
Distributors have to face a new reality: Price is job one for buyers.
Here's How Some Are Adapting »
Jul 13, 2012 – by Alex Palmer
After a comparatively weak 2010, both the health-care and pharmaceutical sectors saw a sizable share of business return in 2011.
Health-Care And Pharmaceutical Markets Are Big Winners For Promo Sales »
The education and financial/insurance sectors both took hits on their shares of the ad specialty market in 2011, due to tightening budgets and growing scrutiny of their marketing expenses.
Education And Financial Markets Drop From Their Perch »
Jul 13, 2012 – by Betsy Cummings, Shane Dale, Joe Haley & Dave Vagnoni
Impact of elections. The rise of the health-care market. The fall of the financial market. The proliferation of price-shoppers. An increase in marketing spending. Improved pay habits.
This Year's Survey Identifies 10 Trends That Are Shaping Business Today »
Jul 13, 2012 – by Counselor
Presenting the 2012 Multi-Million Dollar Supplier Roundtable.
Get The List Here »