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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Leading a team during various situations – good times, challenging periods, times of great change – takes a variety of approaches.
Jan 1, 2015 – by C.J. Mittica
The next revolution in apparel? Digital clothing that will forever alter branding and reinvigorate the way we live our lives.
Apparel And Accessories Are Becoming Infused With Electronics »
Jan 1, 2015 – by Betsy Cummings
Clients are demanding even quicker turnaround on apparel orders today. Here’s how suppliers and distributors are responding.
"Speed To Market Is Critical These Days" »
Jan 1, 2015 – by Theresa Hegel and C.J. Mittica
Want to start off 2015 on the right foot? Inject new life into your marketing strategies.
3 Strategies To Add To Your Marketing Mix »
Jan 1, 2015 – by Shane Dale
From a school, a restaurant and a nonprofit to a trucking company and even a live event, each of the following stories show off the versatility of the apparel category.
Case Studies From 5 Industries »
Dec 30, 2014 – by Counselor
A coalition of manufacturers and chemical companies are on the verge of forcing a California ballot measure that could repeal the state’s single-use plastic bag ban.
Plastic Bag Ban To Face Ballot Repeal In California »
Both online and brick-and-mortar retailers announced record sales for holiday spending, buoyed by low gas prices, decreasing unemployment and increased consumer confidence.
Holiday Shopping Season Has Record Sales »
As the man who single-handedly designed the first two computers sold by Apple, Steve Wozniak is uniquely equipped to predict how new technologies in the future will impact everyday life and how business is conducted.
Steve Wozniak Predicts The Impact Of New Technology »
Looking for a hot market to target in 2015? Raise a glass to this: Americans love to eat and drink at bars and restaurants.
Target Bars & Restaurants in 2015 »