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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Leading a team during various situations – good times, challenging periods, times of great change – takes a variety of approaches.
Sep 5, 2013 – by Counselor
Expanding its presence in Florida, Counselor Top 40 distributor Brown & Bigelow has acquired Jacksonville Specialty Advertising (JSA).
Financial Terms Were Not Disclosed »
Sep 3, 2013 – by Counselor
A new survey by The Wall Street Journal shows that Major League Baseball teams that gave away bobblehad products to fans this year increased their attendance by an average of 4.8% on the days of the promotions.
Some Teams See 40% Increase »
A new study blasts fast-food restaurants – particularly McDonald's and Burger King – for emphasizing toy giveaways and movie tie-ins instead of nutrition when advertising to kids on TV.
Funded By Robert Wood Johnson Foundation »
Retailer Build-A-Bear, in conjunction with the Consumer Product Safety Commission, has recalled a stuffed toy linked to a movie tie-in because the eyes on the product pose a choking hazard to young children.
Character Is Sulley From Monsters Inc. »
Sep 1, 2013 – by Michele Bell, Andy Cohen, Joe Haley
When times are tough and challenges around you seem to be insurmountable, Christopher Gardner suggests looking in the mirror and picking yourself up – quickly.
Wrapping Up The ASI Show Chicago 2013 »
Sep 1, 2013 – by Dave Vagnoni
Can your handwriting give insight into your personality? Absolutely, researchers say.
The Way You Write Can Reveal A Lot About You »
Sep 1, 2013 – by Shane Dale
Want a surefire way to turn your clients off to promotional pens? Show them an ultra-low-priced pen that doesn't write well and has a limited imprint area.
8 Ideas To Improve Your Pen Pitch »
Sep 1, 2013 – by Betsy Cummings
Industry companies today face a new and difficult competitor for pen sales – online, low-price companies.
Tips For Winning Against The Web »