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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Leading a team during various situations – good times, challenging periods, times of great change – takes a variety of approaches.
Jan 9, 2014 – by Counselor
As first reported in a Breaking News Alert earlier today, alphabroder (asi/34063) has acquired fellow apparel supplier Ash City Worldwide (asi/37127).
Deal Unites 2 Of 10 Largest Suppliers In Ad Specialty Market »
Jan 7, 2014 – by Counselor
Top 40 supplier BIC Graphic announced today at The ASI Show in Orlando that it is unveiling a new brand identity as it celebrates its 45th anniversary of business operations in the U.S.
Unveils New, More Colorful Logo »
During The ASI Show in Orlando today, Top 40 supplier Broder Bros. (asi/42090) announced that it has rebranded the company as alphabroder (asi/34063).
Unites Company's 4 Brands »
Jan 3, 2014 – by Counselor
Jim Buescher, COO of Top 40 distributor firm Promo Shop (asi/300446), has passed away.
Diagnosed With Pancreatic Cancer In Early December »
Jan 2, 2014 – by Dave Vagnoni
It’s the beginning of a new year, which means more and more Americans aren’t really resolving to do anything.
Handful Of Simple Resolutions Every Distributor Should Keep »
Jan 2, 2014 – by Counselor
As of January 1, several key parts of the Affordable Care Act (ACA) are now officially being implemented, with both individuals and businesses affected.
Employee Mandate Delayed Until 2015 »
In an effort to help marketers better measure their display ad audience, Google has unveiled a new way to track potential online viewers.
Technology Can Detect Whether It's Actually Viewable »
A new survey released by Gallup and Wells Fargo shows small-business owners are about as optimistic headed into this year as they were going into 2013.
Attitudes About Business Climate For 2014 Similarly Mixed »