Boxercraft Names New CEO

Will Replace Kevin Nisbet

BoxercraftSupplier firm Boxercraft (asi/41325) announced yesterday that it has promoted Shelley Foland to the role of chief executive officer. Kevin Nisbet, former CEO of Boxercraft, will be leaving the company for personal reasons but will remain through the end of July to assist in the transition. Foland, who had previously held the position of vice president of sales and marketing for Boxercraft, has more than 25 years of sales and management experience in the apparel market.

"Shelley is exactly the right leader for Boxercraft," said Patten Pettway, Jr., partner at River Associates Investments LLC, the private equity owner of Boxercraft. "Her extensive sales and marketing experience in the apparel industry, coupled with her vision for Boxercraft's role as the premiere service oriented company in the decorated spiritwear and licensed product markets will help shape Boxercraft as it continues its growth and expansion. Shelley has been a natural fit and driving force at Boxercraft, working to maintain its strong heritage and corporate culture."

In her new role, Foland will help to shape the overall day-to-day strategies for Boxercraft. "Boxercraft is one of America's great apparel companies, with a proud history of supplying exciting spiritwear apparel to youth, teams, schools, and colleges," she said. "It's a great honor to accept the position of CEO, and I look forward to continuing to build on its success."