Leed's Signs Partnership Agreement With Thule

Will Add To Its Line Of Branded Bag Products

ThuleSupplier firm Leed's (asi/66887), a member of Top 40 company Polyconcept North America, announced yesterday that it has partnered with retail bag manufacturer Thule. Leed's will add Thule to its line of branded bag products that also includes Cutter & Buck, Kenneth Cole, Targus, and Wenger.

"We are very excited about the addition of the Thule brand at Leed's," said Chip Canner, brand category manager for Leed's. "The brand provides a complementary range of products across our bag categories, including backpacks, duffels, and business to name a few."

For Thule, its partnership with Leed's will help expose the brand further to the ad specialty market. "Thule looks forward with great anticipation and expectation for the opportunity to build our business with Leed's," said Doug Matthews, business area president at Thule. "Leed's enables Thule the opportunity to promote and extend our brand into the lives of active consumers via this important channel."

To promote the addition of Thule products to its line, Leed's says it is offering free embroidery on the products up to 7,500 stitches. A new e-catalog which showcases all of Leed's Thule-branded items is now available for download at www.leedsworld.com.