Proforma Names Hechler To C-Level Role

This Is Proforma's 2nd C-Level Appointment In Past Month

Bob HechlerCounselor Top 40 distributor Proforma (asi/300094) announced last week that it has hired Bob Hechler as its chief membership development officer. Hechler's primary responsibility will be to grow Proforma's regional development team and strategies throughout North America. This is Proforma's second c-level appointment within the past month, after it named Dan Whitehead as its chief sales officer in early December.

"As Proforma approaches its first half-billion dollar year, we are well poised to propel our growth and the growth of our members," said Greg Muzzillo, founder of Proforma. "We have completed our $5 million dollar investment in our enterprise technology platform and hired two key executive team members to help our top members win big accounts."

Hechler most recently was executive vice president of Trade Only and before that president of supplier firm Windbrella (asi/97247). "I'm excited to join the Proforma family," Hechler said. "I'm looking forward to planning and implementing Proforma's regional membership growth strategies."