Cyber Monday 2012 Breaks Sales Record
Boost Came From Smartphones And Tablets
Boosted by online access through smartphones and tablets, Cyber Monday 2012 was the biggest Internet shopping day in history, according to data released by several retail analysts. Among the notable winners was Walmart.com – which had its best sales day ever – along with eBay and Amazon. Research firm ComScore reports consumers spent about $1.46 billion on Cyber Monday this year, compared with $1.25 billion in 2011, a 17% gain. Other analyses show Cyber Monday sales may have increased by as much as 30%.
Online shopping peaked at 11:25 a.m. Eastern Time on Cyber Monday, according to data from International Business Machines Corp., with mobile devices accounting for nearly 20% of all visits to retailer websites and 13% of sales. While Amazon announced Cyber Monday produced a record for sales of its Kindle devices, the Internet giant is facing stiff competition from rival eBay this year. During the first five days of the holiday shopping season, initial data shows eBay may have actually outperformed Amazon in online sales, although complete results are still being processed.
Cyber Monday, a term first coined in 2005 to designate the first Monday after Black Friday, has grown into a boon for retailers, who now use the occasion to offer special deals and discounts. This year, many retailers offered price reductions throughout Thanksgiving weekend as well, leading to total sales – in-store and online – of $59.1 billion over the four-day period, according to the National Retail Federation.