River's End Names Division President

Previously, Aaron Served As President Of International Operations For Alpha Industries

River's EndCounselor Top 40 supplier River's End Trading Company (asi/82588) has named Lee Aaron as the new president of its international division. According to a company statement, Aaron will be charged with establishing a retail presence for the River's End and Page & Tuttle brands in developing markets like China, the United Kingdom, Korea, Japan and South America.

"This is an exciting business venture for the future of River's End as we grow our international and worldwide branded footprint," says Dick Ward, president and CEO of River's End. "Lee's considerable industry experience and apparel background make him the right executive to deliver the insights and brand management we need to build new relationships and partnerships worldwide."

Previously, Aaron served as president of international operations for Alpha Industries. He has also held positions at R-Wear Inc., Resortworks America, Sherry Manufacturing Company and Anvil Knitwear (asi/36350).