Pens on Display
See Them Here!
A showcase of 28 writing instruments perfect for a variety of promotional campaigns.
From fun and functional to high-end and multi-function, writing instruments offer distributors and their clients many options to consider. Where to start? It all depends on the type of promotion a client is planning and, even more importantly, the target audience that they’re trying to reach.
The pen options in the ad specialty market are so diverse that one that’s perfect for a welcome-back-to-school promo is going to be completely different than the type of pen an exhibitor is going to want to hand out at a trade show. Ultimately, though, clients in just about every sector of the market are looking for writing instruments of some kind.
And that’s why the category is so popular in the promotional market. According to the Counselor State of the Industry survey, distributors say that writing instruments are the third-most-purchased product – behind only shirts and bags – in the industry. In fact, they accounted for 7.8% of all distributor revenues in 2014, totaling about $1.7 billion in sales for the year.
When a single category can account for nearly $2 billion in annual sales, there have to be many types, SKUs and options to weigh. On the following pages, we show off 28 different writing instruments available from industry suppliers today. They run the gamut of silly to totally serious, high-tech to low-tech. And, they should be able to fulfill the need of any client looking to purchase writing products today.