4imprint Reports 16% Rise In Sales
North American Revenues Rose 25%
England-based 4imprint Group, the parent company of Counselor Top 40 distributor 4imprint (asi/197045), has announced its total sales for the quarter ended October 23 increased 16% to 66.13 million pounds ($106.7 million). 4imprint’s direct marketing business in the UK grew 27% in Q3, while the firm’s North American revenues rose 25%. For the first nine months of 2014, 4imprint has generated $291.2 million in North American sales, a 24% rise compared to 2013.
“We’re pleased with the Q3 results as they give us confidence we’re doing the right things for our customers,” Kevin Lyons-Tarr, president of 4imprint, told Counselor. “The team continues to do a great job delivering against our strategic objectives.”
The number of total orders 4imprint Group received from existing customers jumped 25% in the third quarter, year-over-year. Orders from new customers rose 25% in the third quarter and have increased by 22% so far in 2014. The company attributes its Q3 growth to greater ad spend, including enhanced online marketing, among other factors.
“The Group has continued to achieve strong revenue growth, leaving it ahead of management expectations at this stage in the year and underpinning the Board’s expectation that the Group will achieve a good result for the year as a whole,” 4imprint said, in a statement.
Counselor ranks 4imprint as the 3rd largest distributor in the industry, after the firm reported 2013 North American ad specialty sales of $294.9 million, a year-over-year increase of 15%.