BIC Graphic Celebrates Anniversary With New Name

Unveils New, More Colorful Logo

BIC GraphicTop 40 supplier BIC Graphic (asi/40480) announced today at The ASI Show in Orlando that it is unveiling a new brand identity as it celebrates its 45th anniversary of business operations in the U.S.

The company has now merged the legal identities of Norwood and BIC Graphic under the BIC Graphic name. In conjunction with the official merger of the brands, the company has unveiled a new, more colorful logo.

Also, BIC Graphic launched its 2014 catalog in Orlando today, a new design that includes 299 new products and items from each of its brands. The 2014 catalog lineup for BIC Graphic now includes products from BIC Graphic, Norwood by BIC Graphic, Jaffa by BIC Graphic, Triumph by BIC Graphic and Good Value Calendars by BIC Graphic.

Further, in a statement released today, the supplier said that it had new offerings for its Canadian customers, as well. "New for our Canadian customers, a combined BIC Graphic and Norwood catalog has been developed and is available in French and English," the statement said.

BIC Graphic also said that in conjunction with its rebranding effort, it is now adding more than 100 new products to its britePIX collection in 2014. For more information, visit or