Trends - Wrapped Up
Scarves Present A Versatile And Unique Option For A Variety Of Promotional Programs
At September’s New York Fashion Week, designers stuck out their necks – and then covered them with all manner of neckwear. Men’s design houses such as N. Hoolywood and Michael Bastian showcased bandanas tied around the neck with collared shirts. Meanwhile, women’s neckerchiefs from Marc by Marc Jacobs, Ostwald Helgason and Creatures of the Wind channeled Paris cafés.
As the bandana and neckerchief look sparked interested on the catwalks, promotional suppliers have been in on the action for years. Bruce Everakes, president of Wolfmark (asi/98085), says his company offers a large variety of both solid and pattern scarves in silk and polyester, in over 25 solid colors. “We also offer scarves that complement our fashion ties,” he says. “And, we just introduced our Infinity scarves, in six fashion colors. They are made of a cotton/silk blend that goes perfectly with any attire.”
Meanwhile, Buffalo Bay (asi/42416) carries custom 100% silk and 100% polyester wet-dyed and woven ties, custom 100% silk and 100% polyester wet-dyed scarves, and 100% silk custom digital print ties and scarves. “We’ve seen increased popularity of our digital print on silk items,” says Kelly Holmes, vice president of sales. “The ability to reproduce photographic images or original artwork with a depth of color and shades has really been gathering a following.”
Among the most common clients for tied neckwear, says Everakes, are those looking to put together a uniform program, particularly hospitality staff and sales representatives at trade shows. “A scarf is a very classic accessory piece that adds a certain level of sophistication to the user,” Everakes says. “This conveys a high-end image to the intended target.”
Holmes adds that the different styles of scarves make them a versatile choice. “They’re very popular with many industries,” she says. “In addition to basic corporate wear, we see a lot of demand in health care, charities, events and employee recognition.”
When pitching neckwear, says Holmes, suggest a custom-printed item. “Neckties and scarves can literally be wearable art,” she says. “If a distributor has an end-user client that they think is a good match for the category, we always recommend creating a virtual featuring their logo and product. Suddenly, instead of just trying to imagine doing ties or scarves, their customer sees their customized scarf. It becomes much more personal that way.”