Wednesday, June 19, 2019Embroidery's Voice and Vision



Expand your understanding and hone your technical skills as veteran award-winning digitizer, e-commerce manager and all-around technophile Erich Campbell explores and explains the intersection of embroidery, technology, creativity and business. He’s the go-to guy for stitches and tech at Black Duck Embroidery and Screen Printing in Albuquerque, NM, one of the Southwest's largest screen-printing and embroidery firms. You can find him on Facebook at, follow him on Twitter at or e-mail him at


Foundations in Digitizing: Know Your Substrate!

Though I often talk about the sales, marketing and customer service ends of the embroidery business, I have to admit that my mind is never far from my first love in the industry: digitizing. Though I've covered analysis of designs, kerning and how to digitize for dimension, I've never covered any of the basic elements of digitizing. Though many, myself often included, put the most stress on stitch types, their application and their interactions, it's not terribly often that you find someone discussing what may be the most basic and important factor that you have to take into account when digitizing – the garment!

Posted: Tuesday, June 8, 2010

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