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Firms Increase Data-Driven Marketing

A new Direct Marketing Association (DMA) survey shows companies are increasingly optimistic about data-driven advertising efforts.

84% Plan To Invest More Resources »


Exclusive Interview: Jillian Michaels

What does it take to overcome challenges and reach your peak performance, no matter the obstacles that are in your way?

TV Star, Celebrity Fitness Trainer Dishes On ASI Radio »


Counselor Commentary: A Tired Act

If spending on promotional products is so wasteful, why do politicians spend so much each election cycle on bumper stickers, buttons and banners?

Tiresome Political Routine Playing Out In Oklahoma »


4imprint Sales Soar In 2014

London-based 4imprint Group PLC, the parent company of Top 40 distributor 4imprint (asi/197045), announced yesterday that its 2014 revenues totaled $415.8 million.

Increase Of 24% Over Previous Year »


Standard Register Delisted From NYSE

The New York Stock Exchange has suspended the trading of Top 40 distributor Standard Register’s (asi/33364) stock – a decision the Ohio-based company has announced it will not appeal.

Will Have No Effect On Company Operations »


Meeting Supply Companies Acquired By CCL Industries

Global packaging and label company CCL Industries Inc. has announced the acquisition of pc/nametag Inc. (asi/292210) and Meetings Direct, LLC (asi/70429).

Acquired For Approximately $37M »


Gemini Acquires Anchor Line

Roxana-IL-based supplier Gemini Industries Inc. (asi/56100) has announced the acquisition of Anchor Line, a collection of key tags, air fresheners and other products, from supplier Mocap (asi/71870).

Financial Terms Were Not Disclosed »


B2B Marketing Budgets Rising

Keen to capitalize on growth opportunities, B2B companies are ratcheting up spending on marketing in 2015, a just-released survey shows.

Will Increase 4.4% Overall This Year »

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