Proforma Signs First Distributor To Results First Program

ABC Printing Increased Revenues By $1 Million In The First Month

ProformaCounselor Top 40 distributor Proforma (asi/300094) announced yesterday that it has signed RJ Strauss, co-owner of ABC Printing Company powered by Proforma, as its inaugural distributor to join under the recently-announced Results First program. Proforma reports that ABC Printing, which is a $7 million Chicago-based distributor, has increased its revenues by $1 million in the first month since joining Proforma. "We are excited about the success RJ Strauss has experienced with our exclusive Results First program," said Greg Muzzillo, founder of Proforma. "His success is proof that Proforma can deliver the sales and bottom line results distributors need."

In the month since ABC Printing joined Proforma, the company's recruiting staff helped to add a sales rep with more than $750,000 in annual sales to Strauss's team and developed a pipeline of nine additional sales reps with more than $12 million in total sales within a one-hour radius of the company. Additionally, Proforma's business development staff landed a new account worth $2 million and assigned the account to Strauss. To date this new account has ordered more than $250,000.

"In just one month Proforma has given us more than $1 million in new business," Strauss said. "I'm confident that we can add more than $3 million in sales by 2014. Proforma has helped put us on track to reach our initial goal of $10 million in sales and to double our business to $15 million over the next few years."

Proforma currently ranks as the second-largest distributor in the industry, after reporting 2012 North American ad specialty sales of $322.6 million, a 9% increase over the previous year.