Mobile Services Gaining Importance
34% Said Their Business Could Not Survive Without Them
A new survey of business executives shows that mobile services are becoming critical to companies, according to data released by IT firm Cbeyond. Specifically, while 42% of respondents said operating their business without mobile services would be a major challenge, 34% said their businesses could not survive without them.
"Our salespeople do frequently use mobile versions of our order management software and product search software, and useful apps like FedEx and UPS for tracking, and LinkedIn for connecting with clients and prospects," said Robert Fiveash, co-president of Brand Fuel Inc. (asi/145025).
Almost half (47%) of business leaders surveyed consider social media critical to their growth, with social mobile registering at 22%. "Is there a 1-to-1 correlation between social media spend and sales? I don't think so. But if your larger clients are active with social media, I guarantee you they expect you to be as well," said Fiveash.
The Cbeyond survey also shows that technology spending remains strong. Nearly 59% expect an increase in technology spending in 2013, compared to 13% expecting a decrease. Small-business leaders also expect technology to play a major role in their businesses in 2013. According to Cbeyond, serving customers (65%) and data security (66%) ranked as equally important to business leaders. While most business leaders have taken steps to ensure the security of their business computers and information, 32% are unsure or do not believe their information is adequately protected.
Cbeyond's Summer 2013 Cbeyond Business Leader Snapshot is a survey of more than 700 executives who run businesses with between one and 250 employees.