Proforma Opens First European Office

David Garnelas Joins Company To Increase International Presence

Proforma Opens First European OfficeCounselor Top 40 distributor Proforma (asi/300094) announced last week that it has opened its first office in Europe. David Garnelas, owner of Proforma Promotional Solutions in London, has joined Proforma to increase its international presence and expand the distributor's brand into new markets worldwide. "We are very excited David has come on board as our first European Proforma owner," said Greg Muzzillo, founder of Proforma. "Proforma continues to grow each year and expanding into Europe is a part of our mission to become a global brand."

Garnelas previously served as the sales director at Event Merchandizing, managing high profile events such as the Live Earth environmental initiative, the London 2012 Games, X Factor and more. He was responsible for providing all promotional merchandise and revenue-generating ideas, as well as giveaways and advertising campaigns, for those clients.

"I am thrilled to join Proforma," Garnelas said. "This is a unique opportunity to help Proforma continue to grow by opening the first European office. I can serve as a UK base to US and Canadian Proforma owners, giving them an additional resource when identifying global opportunities."

Proforma ranks as the third-largest distributor in the industry, after reporting 2011 North American ad specialty sales of nearly $300 million.