Pinterest Offers Special Features For Businesses

Allowing Personal Accounts To Be Converted Into Business Ones

PinterestFor the first time, photo-sharing website Pinterest is now encouraging businesses to use its unique social networking platform, backing away from a previous policy that attempted to restrict commercial usage. Through its initiative, announced this week, Pinterest is allowing company owners to convert their existing "personal" accounts into business accounts that will include a variety of developmental tools.

Directed at social media experts and novices alike, the new business pages will show users how they can embed pins on third-party sites as well as how they can drive marketing by urging potential customers to follow their Pinterest pages. A key component of the program will be transparency, as companies will be able to track which of their items have been pinned from their sites most frequently. Pinterest executives have also said they hope to offer business users strong analytics tools in the future.

While Pinterest's prior terms of service sought to block business connections and product pinning, many companies still used the website for advertising, especially to women. Based on those successes, Pinterest is providing a list of case studies to business users to guide them on the best ways to leverage the site's advantages.

Launched in 2009, Pinterest has become one of the most popular social sharing websites in the world, recently generating nearly 27 million unique visitors in one month. Pinterest users can upload, manage and share images and other media content through pins and themed pinboards, effectively making the site a personalized platform ideal for creative ideas and content, like products.