Proforma Announces Record-Breaking Sales Month

Highest Recorded Monthly Revenue In Company's History

ProformaCounselor Top 40 distributor Proforma (asi/300094) has announced that its October 2012 sales totaled $35 million – the highest recorded monthly revenue figure in the company's history. "I'm extremely proud of our member owners and their success growing their businesses," said Greg Muzzillo, founder of Proforma. "We are going to build on this momentum, growing together, as we continue toward our goal of collectively reaching $500 million in sales by 2015."

To help reach its goal, Proforma recently announced a $5 million investment in an enterprise solutions technology platform, designed to bolster the client bases of its owners. Initial users of the program – which includes technology upgrades like a new ERP system – produced more than 300 mid-market and Fortune 1000 clients, generating more than $75 million in annual sales, according to Proforma. Muzzillo expects the new program to lead to more than $250 million in enterprise solutions sales over the next three years.

Proforma is ranked by Counselor as the third-largest distributor in the ad specialty industry, with 2011 North American ad specialty sales of $296 million. For 2012, Proforma says its sales are up about 10% on a year-over-year basis.