Visual Promotions Inks Deal With Igloo

Deal Establishes Visual Promotions As Igloo's Exclusive Decorator

IglooSealy, TX-based supplier Visual Promotions (asi/93997) announced that it has signed an exclusive decoration contract with cooler manufacturer Igloo. The deal establishes Visual Promotions as Igloo's exclusive decorator of its hard sides and soft cooler bags for the premium industry. "We are so pleased to be teaming up with Visual Promotions and to expand our current premium product offerings," said Dan Streich, director of field sales at Igloo. "We know how to make coolers. Visual does an excellent job of imprinting on our coolers. So let's both just focus on what we do the best."

As part of the deal, Igloo has also added a new page to its website dedicated to cooler customization. “A new live online customization tool on IglooCoolers.com gives customers the ability to personalize their favorite products right there on the website and also directs customers on to Visual Promotions' full catalog of Igloo products,” Streich said.

The Igloo-Visual partnership calls for Igloo to refer all calls to decorate its products to Visual Promotions, according to Jeff Brandes, president of Visual. Despite the exclusive decorating deal, other suppliers in the market that also carry Igloo products can continue to do so.

For Visual, the new contract means the addition of resources. "We have streamlined our production process to increase turn times and expanded our customer service department to answer Igloo calls quickly and efficiently," Brandes said. "Our staff is trained and well versed on all Igloo decoration methods and products."