Trimark Expands Into United States
Based In Canada, Trimark In The U.S. Will Be Known As Trimark Powered By Leed's
Polyconcept North America announced last week that its Trimark Sportswear (asi/92122) unit is expanding its operations into the United States. Based in Ontario, Canada, Trimark in the U.S. will be known as Trimark Powered by Leed's. The new U.S. offering, leveraging the service and production capabilities of Leed's (asi/66887), began its initial launch yesterday by providing decorated apparel to distributors in the greater Illinois and Maryland areas. Expansion into other markets is planned throughout 2013.
"We are thrilled to see Trimark expand into the U.S. They have designed a collection of apparel styles that is unlike anything available in the market today," said Sharon Willochell, chief operating officer of Leed's and general manager of Trimark Powered by Leed's, in a statement. "We are happy to be in a position where we can leverage Leed's strengths to bring Trimark's products to the market and to change the way people think about promotional apparel."
Two apparel veterans have been hired by the company to represent the Trimark line in the U.S. Michael Snyder joins Trimark as director of U.S. regional sales and national accounts. He will manage the northern Illinois and Wisconsin territory, as well as national accounts. The territory consisting of Maryland, Virginia, Washington DC, Delaware and southern New Jersey will be managed by Scott Stokes.