Bruce Fox Acquires DYR/Design Your Recognition

Financial Terms Not Released

Bruce Fox Acquires DYR/Design Your RecognitionNew Albany, IN-based supplier Bruce Fox Inc. (asi/42330) announced that it has acquired fellow awards supplier DYR/Design Your Recognition (asi/48051), based in Boca Raton, FL. Financial terms of the deal were not released, but the transaction became effective as of September 19 and Bruce Fox told Counselor that it will continue to use the DYR brand name and ASI number in the marketplace.

“We are thrilled to make DYR part of the Bruce Fox family,” said David Morrison, president of Bruce Fox. “The DYR product line complements our current line of custom awards and products with awards that broaden our price and delivery capabilities. It also is a fit with our commitment to U.S.-made manufacturing excellence.”

As part of the deal, manufacturing of DYR products will be moved to the Bruce Fox facility in New Albany, IN. Also, DYR’s Aaron Itzkowitz will be joining the Bruce Fox team. “We are very excited to be a part of the Bruce Fox family,” said Itzkowitz. “Bruce Fox represents over 75 years of the highest quality manufacturing, design and fulfillment services. The DYR customer will tremendously benefit from the 85,000-square-foot full-service facilities located near Louisville, KY, and its proximity to the UPS national distribution center."

For the two companies, the deal represents a coming together of industry awards suppliers. “The acquisition of DYR is an alliance of unique resources, creating an unmatched supermarket of products and capabilities,” said Dave Miller, vice president of sales and marketing at Bruce Fox. “Together, we will serve distributors and their clients more comprehensively and efficiently under one roof. Having Aaron on our team will ensure the continuity of the sales and service excellence to which DYR’s distributor customers are accustomed, and will enhance the experience and possibilities with our own customers.”

Bruce Fox Inc., which has 150 employees, was founded in 1938 and specializes in manufacturing custom award products. The supplier firm also offers point-of-sale displays, commemorative items, and signage products. DYR, founded in 2010, manufactures full-color awards and recognition items. The company was named to Counselor’s Fastest-Growing Suppliers list this year, ranking number seven in the industry after reporting sales growth of 68% between 2011 and 2013.