Standard Register Names New Promotional Division Leadership

Michael Giachetti Now VP And General Manager

Michael GiachettiTop 40 distributor Standard Register, which acquired WorkflowOne (asi/333647), in July 2013, announced this morning that it has named a new leadership team for its promotional marketing division. Michael Giachetti will head up the division as vice president and general manager for promotional marketing.

Giachetti is the former vice president of strategic accounts for WorkflowOne. In his new role, he will be leading a newly-formed group of strategic promotional marketing directors, merchandisers, marketing and pre-sales specialists. Giachetti, who has 18 years of experience with the combined companies in sales leadership roles, will report to Jeffery Moder, chief marketing officer. "Mike's success building the promotional marketing business in the East, along with his proven track record in leading teams to achieve superior performance, positions him for success in his new role," said Moder.

The Standard Register promotional marketing division has been expanded with the addition of four strategic promotional marketing leadership positions in the field. These executives, who will be responsible for directing the dedicated sales representatives within their geographic region, are: Chandra Geschwill in the South, Brad White in the West, and Joe Whitman in the Midwest.

Geschwill has been a part of the combined company's sales organization since 2011, focusing on brand and marketing consulting in the healthcare market. White has spent 15 years in the promotional products industry on both the supplier and distributor sides of the business, most recently as vice president of sales for Boundless Network (asi/143717). And, Whitman, who is new to Standard Register, is a promotional marketing veteran in the apparel sector.

"As we continue our rapid growth, we are building Standard Register's promotional marketing presence with a focus on the holistic needs of our customers,” Giachetti said.

Standard Register made a bold move into the ad specialty industry last summer when it purchased WorkflowOne, a transaction valued at $218 million with the assumption of $210 million in long-term debt. The company reported $112.1 million in 2013 North American ad specialty sales, an increase of 11.4% over 2012.