Gemline Signs Deal To Carry Mizrahi Bags
Mizrahi A Leader In Fashion For Nearly 30 Years
Top 40 supplier Gemline (asi/56070) announced this week that it has signed a deal to bring products created by noted fashion designer Isaac Mizrahi to the ad specialty market. Thanks to an exclusive licensing agreement with Xcel Brands Inc., the company that’s in charge of the marketing of Isaac Mizrahi trademarks, Gemline will now carry a selection of Mizrahi bags.
“Isaac Mizrahi is a great addition to Gemline’s product portfolio,” said Jonathan Isaacson, president of Gemline. “As a leader in the retail and fashion industries, the addition of this sought-after brand enables us to offer our customers more branding solutions than ever before. We are excited about this new partnership and believe that our customers will share our enthusiasm about the addition of this premium fashion brand at an affordable price.”
A leader in the fashion industry for nearly 30 years, Mizrahi has become more well-known recently for his roles on “Project Runway All Stars” for Lifetime, “The Fashion Show” for Bravo and his own series for both Oxygen and the Style Network. Gemline ranks as the 18th-largest supplier in the industry, and the company recorded $92 million in North American ad specialty revenue in 2013. In addition to Mizrahi, it carries products from brands such as Brookstone, Igloo, and Moleskin.