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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
The Internet is forever changing how distributors in the promo products market operate.
Jul 17, 2012 – by Counselor
Data shows improved payment habits, increased usage rates between distributors and suppliers.
See The Chart Here »
Data shows distributors increasingly selling to a diverse and growing client base.
SOI data shows the changing mix of products that distributors are selling.
Jul 16, 2012 – by Shane Dale
Like many companies in the ad specialty industry, both big and small, Counselor Top 40 distributor AIA Corporation used the economic downturn to take a good look in the mirror and evaluate its operations.
Fast-Growing Top 40 Firms Share Their Secrets To 2011 Success »
While many of the fast-growing suppliers last year were apparel companies, the obvious question arises: How much impact did high cotton prices have on revenues for the industry?
Fast-Growing Top 40 Suppliers Share The Secrets To Their Double-Digit Growth In 2011 »
Jul 16, 2012 – by Dave Vagnoni
Before they took over Top 40 firms, these three executives built their reputations in much different fields.
Here's How They're Using Past Experiences To Strengthen Each Of Their Company's Futures »
Jul 13, 2012 – by Betsy Cummings
Why aren't more distributors segmenting their customers to improve their go-to-market strategies?
It Seems Like It Would Be Every Distributor's Dream To Land A Household Brand-Name Client »
Jul 13, 2012 – by Dave Vagnoni
As clients demand added services, distributors are faced with a choice – adapt or get squeezed out.
Here's How Successful Firms Are Taking On The Challenge »