Recent Articles

SOI 2015 – Perception Isn’t Reality

Counselor asked two questions to gauge the presence of e-commerce among industry distributors. The different responses show an apparent gap.

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SOI 2015 – Outlook by the Word

We asked distributors: What one word would best describe their outlook for 2015?

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SOI 2015 – Market Mix

State of the Industry data reveals the market share of every end-user market. The following shows the percent of revenue distributors garnered from each market.

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SOI 2015 – Competitive Web

Distributors of all sizes and from all regions say that websites selling promotional products are their top competitive threat today.

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Counselor State of the Industry 2014 - The Road Ahead

The ad specialty market is shifting rapidly.

8 Trends Driving Distributors' Businesses Forward »

SOI 2014 - The New Buyer

There’s a new type of buyer out there, and Crystal A. Davis knows them well.

Younger, Smarter Client More Interested In Price Vs. Quality »

SOI 2014 - Competitors in All Shapes and Sizes

They’re nontraditional, they cut prices and they provide fewer ideas to clients.

How Can Distributors Compete With This New Breed Of Competitor? »

SOI 2014 - E-Commerce Expansion

Online sales are gaining a bigger share of ad specialty distributors’ revenues. Here’s how to capitalize.

Online Vendors A Constant Thorn To Distributors »

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