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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
The Internet is forever changing how distributors in the promo products market operate.
Jul 15, 2015 – by Counselor
Counselor asked two questions to gauge the presence of e-commerce among industry distributors. The different responses show an apparent gap.
See The Charts Here »
We asked distributors: What one word would best describe their outlook for 2015?
State of the Industry data reveals the market share of every end-user market. The following shows the percent of revenue distributors garnered from each market.
Distributors of all sizes and from all regions say that websites selling promotional products are their top competitive threat today.
Jul 14, 2014 – by Betsy Cummings, Shane Dale & C.J. Mittica; Research by Nathaniel Kucsma
The ad specialty market is shifting rapidly.
8 Trends Driving Distributors' Businesses Forward »
Jul 14, 2014 – by Shane Dale
There’s a new type of buyer out there, and Crystal A. Davis knows them well.
Younger, Smarter Client More Interested In Price Vs. Quality »
They’re nontraditional, they cut prices and they provide fewer ideas to clients.
How Can Distributors Compete With This New Breed Of Competitor? »
Jul 14, 2014 – by Betsy Cummings
Online sales are gaining a bigger share of ad specialty distributors’ revenues. Here’s how to capitalize.
Online Vendors A Constant Thorn To Distributors »