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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Leading a team during various situations – good times, challenging periods, times of great change – takes a variety of approaches.
May 28, 2015 – by Counselor
A new report from research firm Standard Media Index shows that digital advertising is far outpacing other forms of media in companies’ marketing mix these days.
Made Mostly At Expense Of TV »
May 28, 2015 – by Dave Vagnoni
What’s your plan for the summer of 2015? Sure, you’d like to grow your sales. Maybe you want to be more active on social media.
Don't Let Summer Pass You By »
U.S. consumer confidence increased in May, bouncing back from a four-month low but failing to erase reservations about the U.S. economy’s short-term outlook.
Increasing Home Values Helping »
May 26, 2015 – by Counselor
Mergers and acquisitions (M&A) increased sharply in the first quarter of this year, reaching a monetary value that was the highest since 2007.
Deals Totaled $902.2B in Q1 »
4imprint Group, the UK-based parent company of Top 40 distributor 4imprint, said this month that its revenue increased by more than 20% over the first four months of 2015.
Ranked As 3rd-Largest Distributor »
A vast majority of small-business owners plan to hire new employees or maintain current staffing levels, a new survey says.
40% Looking To Add Staff »
May 21, 2015 – by Dawn Shurmaitis
Any Baby Boomer watching the final season of “Mad Men” understood exactly why advertising genius Don Draper set off on a cross-country pilgrimage after suffering through a meeting filled with younger versions of his own smart self.
Performance Should Determine Workplace Security – Not Age »
May 21, 2015 – by Counselor
Canada-based McCabe Promotional Advertising Inc. (asi/264901) has acquired Promomedia Group Inc., the companies have announced.
Financial Terms Not Disclosed »