Proforma Introduces Social Media Tool

Distributor Now Able To Offer High-Level Social Media Strategies

Social MediaCounselor Top 40 distributor Proforma (asi/300094) has announced a new partnership with Silverback Social that will help Proforma owners offer their clients social marketing campaigns that include content creation, community and brand management, digital ad buying, and analytics and tracking.

"By partnering with Silverback Social, we've created an entirely new product offering for our owners," said Frank Ciraci, Proforma's chief vendor development officer. "This is more than just setting up a Facebook page for our customers. With Silverback Social we are able to provide high-level social media strategies, content and implementation to clients who are looking for a complete social media solution."

Chris Dessi, CEO and founder of Silverback Social, is a social media expert contributor on CNBC, Fox Business, Fox Evening News, and Good Day New York. He is also the author of Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It.

"We're very excited to be partnering with Proforma," said Dessi. "Our social media solutions will help Proforma owners to provide their customers with complete social media campaigns with everything from content creation to monitoring and tracking. Our team of social media experts will handle every aspect of the clients' social media efforts. It's never been easier to provide social media solutions for companies that don't have the time or resources to do it themselves."