EmbroidMe Announces Expansion Deal

Countries Include Costa Rica, Panama, El Salvador, Honduras And Guatemala

EmbroidmeCounselor Top 40 distributor EmbroidMe (asi/384000) has struck a deal that could lead to significant expansion in Central America. The West Palm Beach, FL-based company announced Friday that it had signed a master franchise agreement with Ernesto Martinez and Adolfo Martinez for franchise development in Costa Rica, Panama, El Salvador, Honduras and Guatemala over the next several years.

"This is a very exciting time for EmbroidMe, and we look forward to bringing our brand to more countries around the globe and to expanding our footprint," said Mark Johnson, EmbroidMe president.

Ernesto and Adolfo Martinez first became EmbroidMe Master Franchisees in August 2011 when they signed on to expand the brand in Nicaragua. Signed last month, the new agreement allows the pair to drive expansion in five more Central American countries. "We are thrilled to have Ernesto and Adolfo expand EmbroidMe throughout Central America," Johnson said.

With nearly 400 locations across the U.S., Canada and Australia, EmbroidMe is the largest embroidery franchiser that specializes in full-service custom embroidery and screen printing, as well as promotional products and gifts to the private and commercial segments. Ranked as the 19th largest distributor in the industry by Counselor with 2011 North American sales of $82.7 million, EmbroidMe is also seeking to expand in both the U.S. and other countries, including Brazil, Mexico, France, Germany and the United Kingdom.