Halo Acquires BjM Promotions

Financial Terms Of Agreement Were Not Disclosed

Halo Acquires BjM PromotionsCounselor Top 40 distributor Halo Branded Solutions (asi/356000) has announced the acquisition of Long Island-based BjM Promotions (asi/129422). Financial terms of the agreement were not disclosed. "Halo recognized the value we place in our business and shared our vision of the potential we can achieve with strong technological and marketing support," says Bruce Miller, president of BjM. "The end result is an opportunity to better serve our current clients while we focus on acquiring additional business."

According to a statement from the companies, BjM's sales team and key administrative staff will join Halo. In addition, Halo will maintain the former BjM sales office in Islandia, NY. "Bruce and Debbie Miller have built a great business," says Marc Simon, CEO of Halo. "I'm pleased they will be rewarded for their past efforts and, as selling principals, I am confident they will be rewarded with Halo's many tools, sourcing capabilities and compensation."

Headquartered in Sterling, IL, Halo Branded Solutions reported 2011 North American ad specialty sales of $170.9 million, an increase of 7% over 2010. BjM Promotions is a multi-million dollar firm and one of the largest distributors on Long Island, according to a Halo spokesperson.