Hit Names New President

Bill Schmidt, Sr. To Take Role Of CEO

Hit Promotional ProductsCounselor Top 40 supplier Hit Promotional Products (asi/61125) has announced that, effective on February 1, CJ Schmidt will become president of the company. Hit’s current president, Bill Schmidt, Sr., will take the role of CEO. According to a company statement, all business will be conducted as usual following the leadership change.

Leading his company to several industry honors, including the 2011 Counselor Supplier of the Year award, Bill Schmidt, Sr. has been a perennial member of the Power 50. CJ Schmidt and his brother Bill Schmidt, Jr., first joined the annual list in 2010. Previous to his new appointment, CJ Schmidt held the title of vice president of sales at Hit.

Ranked by Counselor as the 7th largest supplier in the industry, Hit reported 2012 North American ad specialty sales of $179 million.