Recent Articles

Tech Tactics - Quick Response to QR Codes

You need only to flip through a magazine or stroll through a department store to see that Quick Response (QR) codes are on the rise.

How Distributors Can Succeed With The New High-Tech Marketing Medium »

Sonic Enters the Cloud

About two years ago, the person responsible for all of Maryland-based Sonic Promos' (asi/329865) order tracking moved to Ohio.

More About Sonic's Cloud Venture »

Turn Around A Poor Performer

When sales slumps happen – as they inevitably do for all reps ranging from rookies to seasoned veterans – what can you as the manager do to turn the situation around?

Here Are Four Steps To Take »

Incentive to Motivate

An incentive program, formal or otherwise, can help keep reps focused on the task at hand. Nancy Donaldson, owner of distributor firm Creative Promotions, recently challenged her sales reps to bring in five new accounts.

Find Out What They Got »

Promo Close-Up - The Monster Mash

Each quarter, the Oklahoma City chapter of the American Marketing Association hosts an after-hours event called the MofO Mashup (MofO: acronym for Marketer of Oklahoma ...).

Robyn Promotions' Cool, Creative Invitation »

Profile - How I Won A $500,000 Deal

You've heard of Internet matchmaking, but probably nothing quite like this. Through a service called Ariba Discovery, global online buyers and sellers can be paired up. So far, Ariba has provided more than 225 million leads to different sellers.

Q & A with Pratt Pande »

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