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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
They’re no doubt some of the year’s most unique walkathons – if for no other reason than many of the walkers have four legs.
May 1, 2013 – by Alex Palmer
For distributors, it can often seem like winning new sales from pharmaceutical clients is like navigating through an obstacle course.
Finding Opportunity In A Complicated Sector »
May 1, 2013 – by Dave Vagnoni
Honda, Nestlé, Time Warner, TD Bank and Boeing – they're all household names and Fortune 500 companies.
Consistency And Relationships Count Most »
May 1, 2013 – by Jennifer Vishnevsky and Sara Lavenduski
When a company in the dental industry wanted to promote its product launches, it needed an eye-catching way to advertise.
A Distributor Listens And Then Delivers »
Apr 1, 2013 – by Shane Dale
Just because you're a small distributor – even a one-person shop – doesn't mean you have to accept whatever terms or services a supplier offers.
Tips For Getting The Best Deal »
Apr 1, 2013 – by Betsy Cummings
After more than 25 years in the business, Michael Stanley knows cars.
Learn Why Sales To The Auto Market Are Revving Up »
Apr 1, 2013 – by Dave Vagnoni
Self-promotion campaigns have always been at the heart of Stanley Appleman's business.
Focusing On Ceativity, Packaging And Usability Leads To Success »
Apr 1, 2013 – by Jennifer Vishnevsky
George Klare, owner of Proforma Design Management, sees great marketing opportunities in the oil and gas industries.
Distributor Fuels Ideas To The Energy Market »
Mar 1, 2013 – by Dave Vagnoni
With more than 200 million users, it's no secret that Linked-In has become one of the Web's premier tools for job seekers and recruiters.
Site Is About More Than Just Recruiting »