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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
They’re no doubt some of the year’s most unique walkathons – if for no other reason than many of the walkers have four legs.
Oct 1, 2013 – by Jennifer Vishnevsky
At the start of 2013, the executive team of Premier & Companies Inc. (asi/298491) met to discuss new ways to grow its business.
A Distributor Puts On A One-Of-A-Kind Trade Show »
Oct 1, 2013 – by Dave Vagnoni
Developing a strong reputation can make all the difference in business, but successfully building a personal brand doesn't happen overnight.
Becoming Trusted Led To Credibility »
Sep 1, 2013 – by Jennifer Vishnevsky
For the past decade, the staff at Admore Inc. has put together a unique Halloween promotion, mixing fun and imagery to win the attention of clients.
Supplier Treats Customers To A Holiday-Themed Promotion »
Sep 1, 2013 – by Dave Vagnoni
Being active on social media isn't just about sending 10 tweets a day or posting a new blog entry a few times each month.
Picking The Right Tools And Message Is Critical »
Sep 1, 2013 – by Shane Dale
What's the big deal about putting a business plan down on paper?
How To Develop A Vision For Your Company »
Aug 1, 2013 – by Shane Dale
If you're content to wait until retirement to create a family business succession plan, Sally Stolen Grossman feels you're making a big mistake.
A Guide To Transitioning Your Family Company »
Aug 1, 2013 – by Dave Vagnoni
When Trimark Sportswear made its pitch to become a licensee for the 2010 Vancouver Olympics, its leadership team knew there were both opportunities and challenges ahead.
Preparation And Research Made The Difference »
Aug 1, 2013 – by Jennifer Vishnevsky and Sara Lavenduski
For the past six years, Amber George, managing director of Top 40 distributor Boundless Network, has coordinated promotions for all 22 Loews Hotels across North America.
A Distributor Helps Promote An Incentive Program »