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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Thanks to consumer and couture trends, pastels can no longer be pigeonholed to maternity wards, Easter parades and granny’s closet.
Nov 1, 2014 – by Theresa Hegel
The housing crisis of the late aughts was no picnic for small businesses, but it was especially challenging for construction companies in the hard-hit state of Florida.
How To Sell Apparel To Construction Sector Clients »
Fall is the season for layering. This is where fleece jackets come in handy because they are not too bulky or heavy.
With Cold Weather Comes Expanded Ops To Sell Fleece »
Nov 1, 2014 – by Counselor
Sleepwear items sure to wake up promos.
See Them Here! »
Oct 1, 2014 – by Alissa Tallman
You only had to look so far as Marc Jacob’s or Rochas’s “Resort 2014” collections to see that designers continue to cozy up to pajama-themed fashions.
The Relaxed Look Is In »
Oct 1, 2014 – by Rachel Abraham
While it’s true kids can’t wait to grow up, it’s also true that adults can’t wait for kids to look like grown-ups.
Kidswear Programs Are Growing In Popularity »
Oct 1, 2014 – by Counselor
Dress shirts can complete a corporate program.
Sep 1, 2014 – by Rachel Abraham
Designers are staying true to blue – a popular go-to hue in menswear.
Various Shades Are Popular In The Corporate Promo Market »
Sep 1, 2014 – by Corrie Purvis
Unlike the bulky, boxy T-shirts that dominated promotional apparel for decades, fashion tees offer a trendy, fitted take on the staple.
Apparel Companies Increasing Offerings When It Comes To Fashion Tees »