Follow us online:
Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Thanks to consumer and couture trends, pastels can no longer be pigeonholed to maternity wards, Easter parades and granny’s closet.
Jun 1, 2015 – by Sara Lavenduski
No longer just meant for fatigues, army green is increasing in promotional popularity.
Army Green Isn’t Just For GIs Anymore »
Summer is here, the pools are open, the beach season is going into high gear, and an apparel staple will be on distributors’ radar.
Strategies For Marketing The Popular Summer Staple »
Jun 1, 2015 – by Counselor
A selection of T-shirts perfect for a variety of promotional campaigns.
See Them Here! »
May 1, 2015 – by Sara Lavenduski
From Ralph Lauren polos to English Laundry houndstooth button-downs to Lacoste cable knit sweaters, men have embraced pink as a fashion-forward hue for both professional and personal wear.
Not Just For Women Anymore »
May 1, 2015 – by Tonia Kimbrough
While baseball hats really used to be a one-size-fits-all category (not just in actual size, but in application and styles as well), the products have gone through many changes in recent years.
Strategies For Marketing Hats »
May 1, 2015 – by Counselor
A selection of headwear items perfect for a variety of promotional campaigns.
Apr 1, 2015 – by Sara Lavenduski
The distinctive pattern of mélange fabric makes it a perfect choice for fresh, retail-inspired promotions these days.
Mélange Is A Versatile Material »
Few accessories evoke classic European styling as strongly as the beret, which is currently enjoying a resurgence in fashion circles.
Berets Increasing In Popularity »