Trends - Vests
1980s-Inspired Apparel Trend Makes Big Comeback
Giambattista Valli, Christian Lacroix, Givenchy, Balmain ... what do these designers have in common? All of them are featuring both women's and men's vests in their 2012 summer collections. The vest is an excellent item for the promotional industry to implement. Like all quality outerwear, this piece presents a simple and effective solution for promoting one's brand via logo or embroidery while simultaneously demonstrating a sense of style.
Taraynn Lloyd, director of marketing at Edwards Garment Co. (asi/51752), suggests clients incorporate vests into their uniform or promotional programs when considering an image upgrade. "Vests can be an effective apparel choice when changing up an existing image apparel program," she says. "For example, a theater arts center may outfit its ushers and service associates with dress pants, a dress shirt and a tie or scarf. Adding a vest is a cost-effective way to freshen up the style."
Another plus is that vests tend to flatter the figure. "Vests keep shirts in place and figure flaws at a minimum," Lloyd says. In addition, vests can turn heads in more casual settings, such as retail establishments or organization rallies, getting company representatives noticed and impressing the public.
Lloyd mentions restaurants, hotel properties and banks as companies that have commonly implemented vests in the past and continue to do so successfully. She suggests that any industry give them a shot to enable representatives to stand out in a crowd, particularly in entertainment venues, such as theaters and arenas.