Successful Promotions

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Summer 2004

NEWS : Successful Promotions

Planning For November

National AIDS Awareness Month. 2004 marks the 21st year since HIV was discovered as the virus that causes AIDS in humans, but a cure has yet to be found. Consequently, it remains important for government agencies, hospitals, doctors, clinics, insurance companies, schools, social groups, community centers and others to continue to spread awareness of the disease and educate the public. TV and radio stations, sports teams, entertainers and other public figures can participate in campaigns, too.

National Healthy Skin Month. Wait, don’t put that sunscreen away yet. Just because summer’s over doesn’t mean we’re safe from the harmful effects of the sun. Your company can help spread awareness of the importance of proper skin care with logoed bottles of sunscreen and lip balm, or shade-producing hats, caps and umbrellas. It’s also a good excuse to go a bit further and pamper the skin with moisturizing lotions, bath bubbles and salts, loofahs, etc.

Sleep Comfort Month. There’s nothing quite like a good night’s sleep. Make sure your clients and employees are getting the most out of their sleep time by giving them products to add to their comfort. Think eye masks, relaxation tapes and CDs, bubble bath, comfy PJs – anything that will help people relax and get a better night’s sleep.

November 15: America Recycles Day. More than 230 million tons of municipal solid waste is generated by the United States each year. That’s more than four pounds of trash per person per day. But, through recycling programs, 64 million tons of that trash is reclaimed for reuse each year. Help people do their part by creating campaigns that use recycled products or that remind people to reduce, reuse, recycle.

November 14-20: American Education Week. Here’s a week to recognize all the important elements that make up the educational system – students, teachers, aides, administrators, clergy, coaches, parents and organizations. Posters, banners, wearables, pens, pencils, rulers, notebooks, bookbags and more can help schools and their students celebrate this week.

November 21-27: National Game And Puzzle Week. Games and puzzles aren’t just for kids; they can add a fun, interactive element to promotions for any age group. Hundreds of different games and puzzles are available to put your logo on, including classics such as jigsaw puzzles, tic-tac-toe, dominoes and chess, along with portable video games and executive desktop mini games of darts and basketball. Use them to spark creativity during business meetings, as welcome relief or distraction during particularly stressful deadlines.

November 30: Computer Security Day. While it’s always important for people to make sure their computers – including their personal and work information – are safe, Computer Security Day is a good time to reinforce the issue. Use today to remind employees of security basics or introduce them to new programs or procedures. Computer/electronics stores, software makers, schools and other computer-related industries can also reach out to consumers. Find out more at