Successful Promotions

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Summer 2004

NEWS : Successful Promotions

Wear It's At

For The Young & Spirited

By Karen Akers
People aged 10-27 (a.k.a. Generation Y) make up one of the largest segments of the American population. Totaling about 72 million, they’re slightly eclipsed by their Baby Boomer parents (78 million) but far outnumber their Gen X predecessors (44 million). Consequently, businesses are realizing the importance of targeting this generation with their marketing efforts. Whether your business is looking for a stylish shirt to use in a branding campaign or a functional jersey to outfit a high school soccer team, your promotional consultant can help you find the appropriate apparel. Here’s just a sampling of what’s available:

SOFT & STYLISH. Made from super fine, extra soft combed cotton interlock, the Butterfly Ringer Tee is offered in white with black, pink, red, baby blue or charcoal, black/pink, lemon/charcoal, red/black, red/white and heather/navy, women’s sizes S-XL.

Available from asi/90505

Go for the goal. Outfit the hockey team with this lace-front jersey. The multicolor panels are constructed from Sport Air Mesh fabric. In black, red, royal or navy, sizes XS-2XL.

Available from asi/40585

Warmup wear. A 100% nylon construction and mesh liner make the Pre-Game Pant suitable for three-season wear. In royal, hunter, maroon, black, red, dark navy, sizes S-5XL.

Available from asi/60135

Classic CHOICE. Few things say “summer” more than baseball. This traditional baseball-style V-neck jersey is made from heavyweight 100% cotton, and is offered in sizes S-3XL, black, dark green, oxford (80% cotton/20% polyester), purple, royal, scarlet, true navy and white.

Available from asi/84257

Durable denim. Made from 13.75-oz. stonewashed denim, the Rogue jacket has a 75% cotton/25% polyester fleece lining and detachable fleece hood. In sizes S-5XL.

Available from asi/50930

Cute & comfy. A new twist on an old standby, these fleece skirts are made from combed, ring-spun cotton and feature a tie-cord at the waist and unfinished hem. Offered in youth sizes S-L and adult XS-XL.

Available from asi/41325

Colorful combos. In 11 contrasting sleeve and V-neck shades, the Cap Sleeve T can complement most schools’ colors. Made from 50% polyester/50% cotton, it’s offered in sizes S-2XL.

Available from asi/37461

Feminine flair. A 95% cotton/5% spandex blend and feminine cut help make these yoga pants both comfy and stylish. They also have a straight-leg design, drawstring waist and 2-inch waistband and bottom hem.

Available from asi/40788

No sweat. The Women’s Endurance Polo is perfect for sports or other action-filled activities. It’s made from 55% cotton/45% microfiber polyester, treated with Tempra-Dry and features the Moisture Management Active System. In various color combinations, sizes S-3XL. (A men’s version is also offered.)

Available from asi/97125

Double duty. The Reversible Mesh Tank has color on one side, white on the other. It’s made from 100% nylon double-ply mesh and polyester mesh, and features a full athletic cut for mobility. Colors include royal, black, dark green, navy and scarlet, sizes M-2XL.

Available from asi/34408

Game time. Matching jersey and shorts make this sports uniform a classic choice. The jersey is reversible and made from nylon lustre knit and poly micromesh. The shorts are made from the same material and feature an oversized pattern and turndown waistband with drawstring. Men’s, women’s and youth styles are offered in a variety of colors.

Available from asi/88364