Have you spread the word about your new ESP Website? One great way to promote your site is by sending a press release to local media, clients, prospects, and companies with whom you’d like to do business.
A good press release is short (keep it to one page), with a catchy headline that will make people want to read more. The body copy should include features of your new site (example: “You’ll be able to easily see what your company’s logo looks like on your favorite products") and include the website address, plus your company’s phone number and e-mail address. Another attention getter: Include a video of you demonstrating a hot product that can be found on your site.
Finally, if you’re promoting your business to those who may be unfamiliar with promotional products, include a few lines talking about how powerful (and cost effective!) ad specialties are. For some key statistics showcasing the power of promotional products, visit asicentral.com/study.