Now that it’s officially spring, you’re going to want to help your clients get a jump on preparations for summer barbecues, corporate picnics, tailgates and all things outdoors. Here’s one way to put them in the mood: Create product collections on your ESP Website home page to show all of the summer-themed products that might pique their interest. For instance, you might create one collection of products for a beach-themed soiree (think logoed towels, sunscreen, visors and flip-flops) and another for a company picnic (think T-shirts, logoed sunglasses and cool imprinted drawstring bags).
To build a product collection, simply click on the Manage Product Collections tab in ESP, then click on the Create a New Product Collection button. You’ll be asked to name the collection, and then you can begin adding products to it using ESP Web Quick Search.
Click here for a tutorial that will get you started.
Once you’ve created your new product collections, send out your website link to let clients and prospects know you’ve got their summer product needs covered.