TradeNet Acquires Ad Dimensions
Vol. 909 
April 10, 2012

Making the first acquisition in its 25-year history, Kansas-based TradeNet Publishing (asi/91760) has purchased supplier Ad Dimensions (asi/31438). Financial terms of the deal were not disclosed. "We've been working as partners for a couple of years and they're just about 30 miles away from us," says Brandon Fixsen, TradeNet's president. "Their items really fit well into our line."

Ten Ad Dimensions' employees have agreed to join TradeNet, according to Fixsen. Among them is Scott Perry, Ad Dimensions' general manager, who will now become the customer service manager at TradeNet. Ad Dimensions' manufacturing equipment is also currently being moved to TradeNet's facility in Gardner, KS, but Fixsen expects the transition to be completed by April 25. Several of Ad Dimensions' key items, including Ad Cubes, Slinky Adhesive Notes and Stik-On Notes, will be incorporated into TradeNet's line. "Both of our companies have been committed to good quality and service and that's going to continue," Fixsen says.

According to Fixsen, in 2011, TradeNet Publishing increased its revenues to roughly $20 million, a single-digit gain compared to 2010. "With this acquisition, we think we can increase our sales to between $23 million and $25 million by 2013," Fixsen says.