PrintingForLess.com Acquires Southwest Color
January 26, 2012
Montana-based supplier PrintingForLess.com
(PFL) (asi/79558) has acquired assets of Arizona-based digital printer
Southwest Color, the companies have announced. Financial terms of the
agreement, which was finalized on January 23, were not disclosed. "This deal
lets us increase our product offerings and provide faster turnaround,"
said Daniel Gaugler, vice president of marketing for
PFL. "There's great value in digital printing. Now we can really
personalize each piece, and we can do smaller runs."
According to the terms of the transaction, Chad Smith, owner
of Southwest Color, has joined PFL as its director of digital services. One
additional member of Southwest's staff has also relocated to Montana.
"Everybody in this venture is going to benefit immensely," said
Smith. "We call on a different group of customers than PFL, so there's not
much overlap. We will be able to sell what PFL does, which is primarily
short-to-medium run, offset work, and have the firepower of PFL's
industry-leading e-commerce platform, which is extremely important."
Founded in 1996, PFL offers full-color printing services
which include business cards, magnets, postcards, brochures, calendars and
greeting cards. While declining to provide PFL's 2011
revenues, Gaugler said his company is "looking
at double-digit organic growth in 2012." PFL executives have also said
they plan to pursue other acquisitions this year to continue on a path of