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Winbrook Acquires Magicomm
Vol. 854 
September 27, 2011

Massachusetts-based distributor Winbrook Inc. (asi/361595) has acquired integrated marketing firm Magicomm, the companies have announced. Financial terms of the deal were not disclosed. "Our acquisition of Magicomm lets us provide advanced, end-to-end communications solutions to our clients – crossing all media and achieving impressive, measurable results," said Scott Lattanzio, president of Winbrook. "We’re proud to welcome Magicomm’s expertise to our stable of services."

According to the terms of the agreement, Magicomm will become a division of Winbrook and relocate its headquarters to Billerica, MA. Magicomm’s founder, Rick Littrell will maintain the role of president at his company, and he has also been named chief marketing officer for Winbrook. Established in 2004, Magicomm serves a variety of clients including Canon USA, Xerox, Agfa Corporation, iProspect and Whittier Health Network. "By joining forces with Winbrook, we can bring new advances and efficiency to the entire communication workflow – print, promotions, online and beyond," said Littrell. "We’re excited to be part of Winbrook and look forward to exploring the opportunities together, reaching new markets and serving new clients."

In business for nearly 50 years, Winbrook offers promotional products, document management, fulfillment and other creative services. Upon completion of its deal with Magicomm, Winbrook now has three divisions. Lattanzio stresses the synergies that exist between the two companies. "We’re a natural match," he said. "We’ve both proven our value to our customers, project after project, year after year. Ultimately, our work leads to two keys benefits – reduced costs thanks to greater efficiency and more effective communications, and higher revenues inspired by smarter strategies and flawless execution."

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