Brown & Bigelow Merges With Best Promotions
Vol. 796
March 8, 2011
Strengthening its presence on the West Coast, Counselor Top
40 distributor Brown & Bigelow (asi/148500) has merged with
California-based Best Promotions (asi/138557). Financial terms of the
transaction were not disclosed. “Best Promotions has a portfolio of
entertainment licenses as well as some technology and Internet capabilities
that we’re really excited about,” says Bill Smith, Jr., executive vice
president of Brown & Bigelow. “They have very positive sales trends that we
hope to continue.”
According to the deal, which was finalized on March 4, Best
Promotions will maintain its Southern California
location and operate exactly like other Brown & Bigelow offices. Founded in
1990 by Anil Chandwani, Best Promotions employs 10
salespeople plus administrative personnel. “Anil will still have an informal,
ongoing role in building on business relationships,” Smith says. “He will help
in the transition.”
The merger with Best Promotions is the second significant
deal announced by Brown & Bigelow in the last six months. In October, Brown
& Bigelow acquired The Adcentive Group, a San
Diego-based distributor. Ranked by Counselor as the 23rd largest distributor in
the ad specialty industry, Brown & Bigelow reported 2010 sales of $57.6
million. “Our overall sales this year, based on acquired volume, are up
double-digits,” Smith says.
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